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10 Benefits of #DigitalMarketing over traditional marketing

#DigitalMarketing, here’s another smart buzzword that you are currently hearing and using in your jargon – But do you really know what it means?

We live in a connected world where today businesses should stay connected to their stakeholders and the demand that follows. Yet, marketing has always been about connecting with your audience on the right day, time and place. The sector has evolved since years ago with the rise of new technologies and digital solutions and the transition to the digital world has been felt by every marketer who needs to keep pace with the evolution of technology and new digital marketing strategies to reach their audiences.

In this age of digitisation, marketers should adopt the best strategy, monitor and control them to drive their business growth. Considered as the most powerful and popular form of marketing, digital marketing has transformed the way businesses reach, communicate and engage with their external stakeholders, principally its customers through marketing campaigns. “First popularized as a term in the early 2000’s, digital marketing has actually been around much longer” (Patel, 2020).

One of our core activities and expertise is online marketing. In its broadest sense, online marketing refers to the action of connecting with customers through digital technologies such as mobile phone, tablet, PC and laptop, to advertise through media channels that utilise primarily Internet based activity such as social media, websites, web applications, mobile application and emailer. Online marketing is more beneficial to both an organisation as well as its stakeholders, as compared to traditional marketing. Online marketing has taken over the market from traditional marketing and today, approximately half of the world’s population is connected to the Internet, the ever-increasing connectivity, promotional and multifaceted mass medium which has made a global shift in the strategic thinking of marketers and market positioning of businesses.

Many businesses have successfully experienced the benefits of digital marketing

Online marketing has become very common, employing combinations of different types of digital marketing. This include search engine optimisation (SEO), social media marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media optimisation, email direct marketing, display advertising and games.

Unlike traditional marketing, it involves the use of channels and methods that can help marketers understand the current context and their audiences in real time. Thus, companies can target their audience precisely, analyse conducted marketing campaigns, understand the audience's demand, analyse the consumption of data and implement necessary steps accordingly. Regardless of what your business is selling, digital marketing can work effectively for any industry of different sectors. You can access results of campaigns carried out more efficiently and quickly with precise figures as well as grow their client database in a short span of time.

#10benefits
what makes it different from traditional marketing?

1. #CostEffective

It is the most cost-effective way to market your business as it allows you to save money to a substantial extent by offering a more affordable alternative than the traditional media.

2. #GreatROI

Being cost-effective, marketers can optimise conversion rates to target and achieve a huge return on investment (ROI) for the business itself.

3. #Transparency

It helps to be more personal in our business approach by letting our customers view behind the curtains. They can have access to the insights showing them how much they have invested and on which platform they did so as they want to know who they're doing business with.

4. #Measurable

Businesses can evaluate the veracity of a campaign through effective tracking and monitoring methods. With analytical reports, results obtained can show how an ad is performing online and marketers can thus take measures rapidly. It also helps to have valuable data and analytics, tracking information and stats of the exact number of people who have viewed an ad.

5.#TargetSpecificMarket

Thanks to SEO, businesses can reach their ideal clients who are searching the web for content and topics that are relevant to their business. Targeting specific audiences can also lead to lead generation that will boost SEO rankings with ease.

6. #BrandDevelopment

Businesses can use their digital platforms to build and reinforce their company’s brand and reputation through strategic and effective digital campaigns.

7. #Shareable

Content is easily shared as most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

8. #GlobalAudience

Internet helps to have a wider exposure on the global aspect; thus, ads can be viewed in any part of the world.

9. #RichMedia

Ads are highly engaging and attractive with advanced features such as video, audio and animated pictures. Rich media allows marketers to create complex ads that elicit strong user response.

10. #SocialMedia

Most people are on social media. Thanks to digital marketing, marketers can reach out to their ideal customers who are actively present on digital channels such as Facebook, Instagram and even Twitter.

What do we do?

At Nova Interaction, we power the digital dreams of our clients by creating successful digital campaigns as well as effective content marketing, with important storytelling to get your brand and products out there, so your business remains on top. We aim at driving traffic to your website to create online visibility. Yet, it is important to bear in mind that your customers, competitors and prospects are online and to successfully run a campaign, we should apply the right digital strategies and adopt the effective tactics to succeed in the online environment. These should be customer-focused, addressed in ways that will improve the company's social media footprint, organic search results, customer engagement and brand recognition. It should also consist of a variety of online tools to position and boost your brand and your products in very cost-effective ways.

We have previously worked for some companies, have a look to our masterpieces and get in touch with us to get a free digital marketing strategy to boost your business and its products and services.

Reference List:
Patel, N., 2020. Digital Marketing Made Simple: A Step-By-Step Guide. [online] Neil Patel. Available at: <https://neilpatel.com/what-is-digital-marketing/> [Accessed 18 August 2020].

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