-
06 July 2020
A sustainable Interactive Annual Report for a socially responsible bank
INNOVATION never stands still. Stop printing your annual report, choose DIGITAL and be the CHANGE you want to see in the world.
We’ve heard so much about environmental precautions and seen so many advertisements to sensitise and educate people to be more environmentally friendly today, that it sticks to our mind. A few years ago, it seemed like we had access to endless resources. The world was overflowing with untapped resources and we assumed that things like gas, oil and coal were endless; but now with all that is going on around us, we're starting to see the flip side of the coin.
Today’s environmental challenges greatly affect our economy, politics and society. It is more of a moral and corporate sustainability initiative for businesses to protect the environment from the degradation of the ecosystem. This has led to the rise of green businesses and green marketing, in different sectors of activity.
The lines between the traditional and digital marketing world are blurring. The way our customers and other businesses consume marketing tools has changed and is now different. Digital technologies are transforming our local market, to a greener one. Businesses are experiencing digital transformation in one form or another while affecting positively their business model: creating new paradigms of doing business, reinforcing relationships with their stakeholders (clients and shareholders) and providing solutions to address sustainable challenges.
As a responsible SME agency, offering ethical digital solutions to our clients has now become part of our objectives. Developing and embracing sustainable digital solutions became a core feature of our business. Where comes, the Interactive Annual Report. The Interactive Annual Report is a great way to present a company’s annual report in a more compelling and interesting way through engaging audiences and turning what is traditionally a boring piece of regulatory collateral into an incredible piece of storytelling through a web application.
Various businesses have made the leap to Interactive Annual Report for its various benefits. Apart from its interactive and engaging experiences, an online annual report results in the construction of a positive brand image as well as it helps to gain positive operational returns from customers, shareholders and public in general. We can see as well that companies around the world are using it as a tool to spread the word about their philosophy, vision and services, and be used as a place to show off a little.
GO-Green #benefits
Nova Interaction Ltd (#nova-ix) helps businesses to broaden their horizons, by maximising on sustainability management and empowering their GREEN BRAND image towards various stakeholders. Making such environmental choices contributes to boost one’s business operation, performance and revenues where they show their engagement and gain in goodwill for their commitment towards the environment and their ability to inspire more sustainable practices in their operations.
-
#1: Reduce unnecessary print which impacts down the line on the trees lifespan,
-
#2: Reduce unnecessary use of plastic bindings that the Earth cannot digest,
-
#3: Reduce costs, time and waste productivity for a better operational management,
-
#4: Improve your public relations and marketing for a greener brand image,
-
#5: Build and enhance your brand image with socially responsible acts which forms part of a bigger picture to save our planet.
Case Study: Choose a green annual report like The MCB Group.
As a Green SME agency developing sustainable solutions, approaching the MCB Group with a strategic and eco-friendly digital solution contributed in the decision of MCB to work with us. The MCB Group aimed at supporting small local businesses through their local is beautiful initiative focused on sustainable development. The MCB Group also encourages entrepreneurship by establishing a support program for SMEs, by creating a Business Aggregator Platform and by developing innovative financing solutions for SMEs.
Helping our clients to be environmentally conscious
With more companies caring about their environmental footprint, greening a business is significant to acquire, develop and retain long lasting relationships with clients, shareholders and employees and to maintain the brand image of the company itself. You can make this year's annual report a ‘green annual report’ by choosing and adopting eco-friendly actions, designs, techniques and production processes that save time and precious resources and reduce cost.
