It is a great tool for boosting brand awareness, as it is an efficient way of telling people about your brand. Reinforcing your brand name, personality and reputation are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects.

The platform works by providing advertisers to produce high-quality ads. Just like a business, if your ads are relevant to Google’s users, you are rewarded with a high-quality score which results in cheaper web traffic. It’s a win situation for Google, its users, and the advertisers. Google Ads aims to target those who already have an interest and, therefore, are more likely to convert into sales.

You can target pretty much anything, on any device, in any location down to a one mile radius around any location. If you’re a small shop which provides service in a very tight area, you can target your ads to the cities you serve. Google Ads offers a variety of targeting options namely: Geo-targeting, Behavioral targeting, Demographics, Language, Customer Match and Device.

Google Ads allows you to make modifications to your campaign (daily budget and maximum cost per click) in near real-time by tracking performance on your website. You have the possibility to pause and enable your campaigns anytime. Let’s say you need multiple campaigns with many services and promotions being advertised simultaneously, but only need them to run for a certain period. No need to panic, automated rules in Google Ads  are here to give you control.

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google Ads. You cannot in fact control your own budget and spend. Moreover, you will not know the source of the leads coming from these media, unless your customer chooses to disclose it. However, with Google Ads, you will know exactly what happened with the campaign.

You would know:

• Who clicked on your ad.
• How many leads have been generated.
• How much traffic you have got from AdWords to your website.
• Which keyword generated the most traffic and leads.
• How much does it cost you per lead

Knowing which part of your marketing is working and which is not is the best piece of information any marketer can have. Google Ads provide indeed much data. The most crucial data is the conversion.

Search Engine Optimization is important for brand recognition. Unfortunately, you cannot rely solely upon SEO and expect high ranking in search engine results. This is where Google Ads comes into play. Once your google campaign goes live, your ads will immediately appear in search engine results and partner sites which will start driving your traffic and result.